Companies, big or small, that provide home services are most concerned with where their company lands on search engine results pages (SERPs). Landing "above the fold" on SERPs can mean the difference between a steady flow of inquiries and relative obscurity on the web. Here's four digital marketing tips that are geared toward improving the visibility of your home service company. From roofers and HVAC to lawn care and electricians, these tips will help your business immensely!
As a small business, you only have so much money to devote to your advertising campaigns. At RingPartner, we've discussed in numerous blog posts the importance of mobile advertising, both in its own right and as part of a wider campaign for marketing that includes tools such as Pay Per Call. However, some 25% of mobile ad spending by businesses is wasted due to a lack of optimization with mobile ads. Here's some tips to help you optimize your mobile ads to increase revenue by driving more valuable conversions.
Pay per call can be incredibly effective for brands and financially rewarding for publishers. If you are new to pay per call marketing it’s worth taking the time to optimize and find what’s going to work best for you. In RingPartner’s early days, I personally managed campaigns and know firsthand that optimization and patience pays off in the long run. Looking back, here are a few of the things that I wish I had known when I first started in pay per call marketing:
If you've heeded our many calls to try out Pay Per Call for your business, hopefully by now you're reaping the rewards with more calls to your business and greater conversion rates. By now you're also probably aware that Pay Per Call can help you capture some of the estimated 162 billion callsUS businesses will receive annually by 2019, and allows you to take advantage of the roughly 61% of mobile searches on smartphones that end a call to a business.
Just getting a phone call isn't enough to ensure your business will convert that lead to a paying customer. How can you improve on the customer experience over the phone with the help of Pay Per Call data?
There's no shortage of proof that the smartphone has changed not just the lifestyle and consuming habits of American shoppers, but those of consumers around the globe. As of 2016, 47% of the Earth's population, roughly 3.4 billion people, owned a smartphone. By 2016 the world is expected to cross the 50% majority mark when some 600 million new users come online.
Estimates for smartphone saturation by 2020 state that some 80% of the population will own a smartphone. With literally billions of people out there for your business to connect to, what actionable mobile marketing tips should you know from this point forward in 2016?
As a small-business owner, you have to wear a lot of hats, and that includes working with your marketing team or alone as the sole marketer. Big budget or no, success today depends upon a solid online presence. Beyond your simple presence, local search engine marketing is going to be key to your success. What can your company do to improve your local marketing? Well, these 3 quick tips can help you get started.
Nothing in this world occurs in a vacuum. The rise of Pay Per Call in recent years hasn't occurred simply because businesses and marketers are looking for different ways to increase brand awareness and boost conversions. The behavior of consumers and the effectiveness of Pay Per Call are driving growth, but what are the trends that are helping to support that growth?
With the rapid growth of Pay Per Call in recent years, many companies are taking a second look at this valuable marketing tool. For those companies that exist in industries where there is no replacement for speaking directly to customers on the phone, Pay Per Call is the ultimate solution to increase brand awareness, generate new customer leads, and make high-value connections through phone calls.
You've heard the chorus line by now that Pay Per Call is vital to successful overall marketing. However, knowing Pay Per Call is important and effectively using it to your advantage are two different things. In this post we'll give you a handful of easy, practical ways to improve your Pay Per Call and enjoy greater success.
Mobile marketing is a must-have asset in any marketing campaign, especially for small businesses. The increasing dependence of consumers on their mobile devices is visible throughout the purchasing process, from initial searching and research to the actual purchase itself. If your business is struggling to effectively market via mobile channels, consider the following tips to boost your performance.