If there's one area that pay per call marketing is especially helpful, it's small businesses - especially those in the service industry. Pay per call marketing lets you reach customers where they are, and at the time they need you most. Why is this method of advertising better than almost any other avenue? Here are four main reasons why.
Reason #1: You Can Advertise Only to The People You Can Help As a small business owner, there are obviously limitations to where you can make service calls. With traditional advertising, there's a great chance you may be advertising to people out of your service area. That's just wasted money. But with pay per call marketing, you can target specific zip codes, reaching only the people you can serve.
Reason #2: If Customers are Searching for You, They Likely Need You Now If someone is searching for an electrician, it's usually a pretty urgent issue. They're not going to take the time (and may not have the ability) to turn on their computer and start searching. They're going to use their phones to find the fastest answer. With pay per call marketing, you're reaching customers who are ready to purchase your services now. There's very little chance someone would be looking for an electrician unless they need one, right?
Reason #3: You Become the Easiest Option When homeowners are dealing with an electrical issue, they're likely only looking for someone who can get the job done right and in a hurry. They're looking for the easiest answer. When your company becomes available at one button click, you become the easiest option to solve their problem.
Reason #4: It Allows Your Company to Stand Out Small business markets are almost always competitive. No matter how large of a town you're in, there's a good chance you've got some competition. You need any advantage you can get! If you can use pay per call marketing when your competition isn't, it can be an incredible edge. Making your company the first one people find and easiest to contact can mean all the difference between earning someone's business or having it go to your competition.
Pay per call marketing is great for a number of industries, but it likely lends itself to businesses like this better than anything else. Take the time to invest in pay per call marketing, and you may just find that it's the best decision you ever made for your company!