Advertising is crucial for a business, but it's certainly not easy in today's world. Several years ago, it was enough just to have a small presence online. Simply having a website was an advantage over your competition. Today though, it seems like every business has a website and social media. Despite that adaptation, many business owners haven't changed with the times. Here's a look at some of the most common online advertising mistakes that small business owners make.
#1: Spreading Themselves Too Thin
Every few months it seems like, there's a new social media site that's where everyone is. So business owners flock to that site. Unfortunately, many small business owners don't have the time to maintain multiple social media pages, so these sites get created, then left. If customers find them, it makes your business look outdated if your last update was 10 months ago. Take advantage of social media, but don't feel like you have to jump on every single trend.
#2: Optimizing Their Web Site for SEO
Like all too many things on the web, what worked five years ago won't work today. In years gone by, "keyword stuffing" was the best way to get your business in front of online eyeballs. Filling your site with every keyword that was related to your field (and even some that weren't) may initially get people to your site, but it won't get them to stay. You'll need quality content. If people search and find your site only to quickly back out of it, that will hurt you in online search rankings.
#3: Forgetting to be "human"
If you're trying to figure out the perfect advertising strategy for your company, you'll likely run across a sea of tips and tricks about how to make the Internet work for you. It can be easy to try method after method hoping to find one that sticks, and forget that you're a real company with real employees that relies on real customers. Nothing can replace the rewards and benefits of human interaction. Make sure that your business makes it easy for people to get in contact with a live human on the phone or in person. The human touch goes a long way.
If you're taking steps to avoid these mistakes and you still feel like things aren't working, maybe it's time to try something new. Consider pay per call marketing! Mobile search traffic is exploding at a phenomenal rate, and pay per call marketing lets your customers get in touch with your business through a single click. Make it easy on your customers, and you'll reap the benefits.