Using Targeted Marketing for Your Small Business

Cyber woman with modern military target eye concept You use targeted strategies when it comes to dealing with problem in your business, why should your marketing efforts be any different. Pay per call marketing can provide small businesses big value when it comes to reach customers in the most effective ways. This marketing strategy allows business owners to glean specific information about customers and pay only for calls that meet certain criteria. Here’s how to get the most bang for your buck out of a pay per call marketing campaign:

Always Choose Your Words Carefully

One of the key determining factors of success in a pay per call marketing campaign is the quality of the key words chosen. You’ll need to identify key words or key phrases from relevant categories. These key words and phrases generally focus on location and applicable services. In most cases, businesses get professional assistance when selecting key words and phrases for their affiliate marketing campaigns, but it’s always a good idea to develop a few words and phrases you want to target when coming to the table.

Know Where Your Target Audience Lives

Local search is hot when it comes to small business marketing efforts. Knowing where you’re specific audience lives is essential. You’ll want to target geographic areas that are in and near where your audience lives. This may also include smaller communities and neighborhoods within a larger targeted area, so think out of the box when it comes to working with specific geographic locations. You don’t want to miss any potential customers.

Create an Ad Optimized for Mobile Search

It’s a well-known fact that consumers often use mobile devices when searching for local businesses. You’re going to want to create an ad with your company name, address, and your trackable toll-free number, but you’ll need to avoid making the contact process more complex than it has to be. Keep your customers on track when it comes to contacting you.

Add That Personal Touch to Your Mobile Ads

Many people choose to work with small businesses instead of larger chains because small businesses include a personal touch that many larger organizations overlook. This personal touch inspires loyalty. Translating the personal touch used in your business to your advertising campaign creates brand loyalty and controls how customers interact with your brand.

Pay per call advertising is all about making it easy for your customers to hire you. The phone is always the fastest and most convenient method of contact for most people. Also, conversion rates rise considerably once you get customers on the phone. Mobile search use is increasing rapidly, and many of your customers only access the Internet via a mobile device. Pay per call advertising strategies make sense when it comes to small business advertising strategies.

Mike Williams

/* */