It's our job at Ring Partner to provide you with pertinent information about Pay Per Call services. The marketing and advertising world is an ever-evolving environment, and when things change you need to know it so you can stay ahead of the competition. Pay Per Call marketing isn't new by any means, but it serves a new purpose in the modern world. It can help your small business maximize marketing spend, but it needs to be done right.
Why Pay Per Call?
There are a myriad of reasons to use Pay Per Call, but let's start with the facts. Businesses receive around 34 billion inbound phone calls each year from mobile search alone, and 75% of customers believe this is the quickest way to get a response. A web presence is vital for your business, but it's hard to ignore the fact that 40% of marketers believe consumers dislike filling out online forms on smartphones, or the fact that 89% of local mobile conversions (critical to small business) occur offline.
What do these statistics mean to the importance of Pay Per Call? It means that Pay Per Call is a bridge. It is the most effective bridge your small business has to cover the gap between your online presence and offline conversions. Consumers want to talk, and Pay Per Call gives them that outlet.
Beyond the Numbers
Pay Per Call marketing connects your online and offline advertising in a manner that provides high-quality leads to your business. With most publishers, you only pay for ads when the phone rings. And as mentioned above, those calls are often from consumers already in the mood to purchase. All they need is that connection to seal the deal.
Moreover, Pay Per Call is easily measurable. This means you can track each phone call and generate accurate reports on your campaign that allow you to effectively spend your marketing dollars generating valuable leads, rather than tossing Hail Marys into the marketplace and hoping to attract consumers.
How to Do Pay Per Call Effectively
There is a lot of advice available for small-business owners hoping to use Pay Per Call. The best advice is often the simplest advice. Success in Pay Per Call comes down to preparation and ability. Be prepared to serve your callers. This means staffing and training to ensure the phones are answered in a professional manner so your customers get the help they are seeking when they call your business.
Lastly, ensure you can close a sale or make an appointment by phone. This speaks to your staff training. Just because your publisher provides high-quality leads does not mean you'll automatically convert calls to sales. If you can't close a deal on the phone or schedule appointments, your Pay Per Call dollars are going to waste.
For more information about Pay Per Call, contact Ring Partner to see what Pay Per Call can do for your small business.