Each year during Open Enrollment, there is a large increase in callers looking to connect with health insurance and medicare supplement providers. As a provider, it’s important to take advantage of this opportunity. This time period is always chaotic, but by taking the necessary steps to prep, you can ensure your business is ready for the rush.
Read: Take Advantage of Open Enrollment Periods
Need a rundown on the basics of Open Enrollment and Health Insurance in the US? We’ve got you covered! Our Health Insurance Overview eBook goes over important information about the different types of Health Insurance, including Marketplace Plans and Medicare.
Read: Health Insurance Overview eBook
If you’re a Health Insurance Agency, you know that Open Enrollment is the busiest time of year. Agencies are competing for the same customers, but there are a few things you can do to better prepare yourself to ensure you are ready for Open Enrollment period.
Read: Is Your Insurance Agency Ready for Open Enrollment
During Open Enrollment it is crucial to make sure your company is visible to consumers. You want to generate as much traffic as possible to your website, and keep your business top of mind for consumers. Read up on 3 Tips to Generate Better Traffic During Open Enrollment to make sure you’re set up for success.
Read: 3 Tips to Generate Better Traffic During Open Enrollment
We know that Open Enrollment is a busy time, but just how busy? Get the rundown on call volume and some tips and tricks on how to optimize for Open Enrollment using Pay Per Call. Pay Per Call Marketing isn’t a new marketing strategy, but it in recent years has become one of the most profitable tools you can have. Pay Per Call campaigns put your company front and center for consumers shopping during the open enrollment period.
Read: How Many Calls are Made During Open Enrollment
RingPartner works with a large number of health insurance and medicare supplement providers across North America to deliver ten of thousands of calls across this industry each year. As Open Enrollment comes around, RingPartner sees a significant increase in the amount of calls within this category. With the power of their proprietary technology we are able to programmatically sort these calls and deliver high-quality inbound leads to businesses.
Read: The Call for Open Enrollment Campaigns Continues to Grow
We know that Open Enrollment is a busy time for both agencies and consumers. There are numerous steps businesses should take to ensure better visibility for the brand and engagement with consumers.
Read: 4 Ways to Boost Your Marketing Plan for Open Enrollment
Now that you’ve read the articles above, you know that keywords are an essential tool for finding your audience, and a key factor for effective marketing. The key to capturing the attention of consumers shopping for health insurance is the inclusion of important open enrollment keywords during this period so your content appears in searches. Below is some insight on important keywords to include and two best practices for your open enrollment marketing plan.
Read: Important Open Enrollment Keywords and Best Practices
Want to learn from our team of experts? Supply Manager, Taylor and Media Buyer, Mat give you a rundown of getting started with 2020 Open Enrollment. This includes a marketing plan, and ideas of where to promote. Watch a replay of the whole webinar to learn more!
Read: Marketing Plan: Open Enrollment 2020 – Webinar
And that’s a wrap! Remember that your Open Enrollment marketing strategy doesn’t entirely have to be built from the ground-up. There are things that you might already have been doing that have set you up for success. The more you prepare, the less you have to worry about when Open Enrollment officially begins. Make sure you’re covered this Open Enrollment season!