Digital marketing is one of the key tools in your small business arsenal. With limited funds and fewer employees than multinational corporations, it's important to make every dollar and minute count when you are building awareness for your brand and establishing an online presence. As you undertake your marketing approach for a new year in 2017, make sure to read our 4 dos and don'ts for digital marketing in a small business environment.
The world of digital communication is far from a static environment. Although most blogs and articles regarding online and mobile marketing focus on big changes each year, the reality is that trends begin to shift sometimes within a year if not within a few months. If you're not keeping up in mobile marketing, you're falling behind. There is no neutral. With a new year upon us, we're looking at some mobile marketing changes you should watch for this year.
The holidays are a distant memory; now faded to a haze of heavy meals and frenzied shopping for gifts for friends and family. As your attention turns to your small business again in 2017, there's no time like the present to think about launching your very first Pay Per Call campaign. If you still aren't familiar with Pay Per Call, or need a refresher on its value, here's a few reasons to get started with Pay Per Call in 2017.
2016 has been rough for a lot of people. Between the demise of celebrity icons and a tense election, people are waiting with bated breath to welcome 2017. The thing about Pay Per Call marketing is that no matter the economic or political climate, there are still consumers that need to immediately connect with businesses.
As we have coached and connected with thousands of our partners over the last year, these are a few of the themes that have come to light.
Success in marketing your business requires a good deal of people skills, and no small amount of effort. The most important thing you can do for overall marketing success is to not allow yourself to become too focused on any one type of marketing. Instead, you should look to various marketing verticals to create a robust and effective marketing approach that helps guarantee improved success. The following are four important tips you should follow when ramping up or starting your digital marketing efforts.
With more than half of the consumers in the US now relying upon mobile devices to stay connected to friends, work, email, and the Internet, it is important for your company to properly employ mobile marketing. RingPartner has shared countless insights on the value of mobile marketing, but in this post we're going to look at some of the common mistakes companies make when developing mobile marketing game plans.
The world of technology moves at lightning speed, and if your business doesn't keep up you are going to be left behind. This concept doesn't just apply to your business and products, but also the technology you use to produce those items and even market your business. The web is an ever-evolving environment, and when it comes to digital marketing you are either winning or losing; there's no middle ground.
Search engine marketing (SEM) is one of the easiest and most efficient ways to attract new callers to your pay per call campaigns. And, if you’ve focused on SEM, chances are you’re familiar with Google AdWords. But did you know that by limiting your strategy to just one platform you may be missing the boat on more callers and even bigger returns?
With just one ad buy through Bing Ads, you can reach 160 million unique searchers on the Bing Network who represent 5 billion monthly searches in the United States. That accounts for 31.3 percent of the search market. Who knew, right?
But who wants to go through the exercise of setting up all those campaigns in yet another platform? Very few, most likely.
Luckily, for the time-limited marketer, there’s an easy way to bring Google AdWords campaigns over to Bing Ads. It eliminates the worry and simplifies the process. It’s called the Google Import tool, and you can find it in the top navigation of Bing Ads online when you sign in to your account (if you don’t already have a Bing Ads account, you can get one here).
The 1, 2 and 3 of importing your Google AdWords campaigns into Bing Ads:
- Sign in to your Bing Ads account.
- Click Import Campaigns.
- Follow the steps to import your campaigns.
If you want to use Bing Ads Editor for importing instead, download Bing Ads Editor for Windows or Bing Ads Editor for Mac and click Import to get started. Also, Bing Ads supports 4 million keywords and ads combined with Google Import, so it’s just as simple for the larger enterprise.
Other tidbits about importing your campaigns into Bing Ads:
Language — When importing an AdWords campaign that contains multiple target languages, Bing Ads will select the campaign language with the largest market as your ad group target language.
Location — If a location target from Google AdWords does not exist in Bing Ads, campaigns targeting that location will be mapped to the parent location if matched in Bing Ads.
Now that you see how easy it can be to import your campaigns, you may want to consider advertising on both platforms. You might not even need additional budget. Try allocating just 30 percent of your SEM budget to Bing Ads, and it may help you reach new customers and give your revenue a boost.
1. comScore qSearch, Explicit Core Search (custom), June 2016; the Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in the United States
At RingPartner, we believe in the power of Pay Per Call marketing. However, telling you it's a great tool for your marketing approach and providing you with proof to back it up are two different things. BIA/Kelsey has predicted that calls to businesses on mobile phones will reach or surpass 169 billion annually by 2020. Do you really think you can afford to miss out on your piece of that pie?! We didn't think so, and that's why in this blog post we're going to look at three simple reasons you need to be using Pay Per Call for your business.
As a small business, you probably don't have deep pockets for marketing and advertising efforts. A lot of the money you bring in goes to covering the pay for yourself and/or your staff, and taking care of expenses related to invoicing, supplies, and other business essentials. If you're marketing on a budget, here's five effective online marketing tools that might be a perfect fit for your small business in the service industry.