How to Use Pay Per Call Marketing to Crush Your Competition

Crush the Competition

One of the best ways to get a leg up on the online marketing competition is to identify an emerging trend and seize the opportunity before it becomes popular. Pay Per Call marketing is one such strategy that's still in its infancy that can be used to stomp your rivals if you know how to use it. Though hardly a new technique by any means, it's nevertheless escaped the attention of most SMBs and independent affiliate marketers thus far. Here a couple of ways to turbocharge your Pay Per Call marketing efforts. 

Choose Your Networks Wisely

There are dozens of Pay Per Call advertising networks available online that can help steer customer leads in your direction. You'll need to find a network that works well with your promotional campaigns and your brand. Some simply deliver better results than others. When selecting a network, carefully research your options before signing on with any one provider. Just because a certain Pay Per Call marketing company promises spectacular returns doesn't mean they'll pan out for you. Look at their track record first when you're doing your due diligence.

Focus on Call Duration Rather Than Volume

With Pay Per Call, it's not how many people eventually call a number but how long their calls last. Ultimately, the best way to boost call duration and therefore increase the chances that any given response will lead to a conversion is to accurately target a specific customer niche with each campaign. Optimized IVR (interactive voice response) filter questions and in-depth preliminary market research to narrow your target audience will work wonders in the long run when it comes to getting the most from your marketing dollar.

Segment Local Mobile Traffic

The niche approach is particularly effective in the Pay Per Call arena, even more so than with PPC. For the most part, this is due to the fact that a call is more indicative of intent to make a purchase in the near future than merely clicking a text ad found next to organic SERPs. Going after local mobile traffic is absolutely critical insofar as eventually converting potential customers is concerned. Relying on social media platforms like Google+ that are heavily local in nature is a smart way to use Pay Per Call marketing. 

Use Analytics to Boost ROI On All Fronts

Like pretty much everything else related to e-commerce, Pay Per Call is nothing without the analytics. Pay Per Call analytics generally revolve around unique tracking numbers that can provide you with a wealth of information about your potential customers and how to better address their needs. Get more out of that data by using it to determine which consumer niches are better pursued through traditional content marketing and PPC. Used properly, Pay Per Call can improve every aspect of your overall online marketing strategy. 

Triumph with Pay Per Call

With so much web traffic moving into mobile, there's never been a better time to get started with Pay Per Call marketing. Though it hasn't taken the world by storm yet, you'll be hearing about Pay Per Call more and more this year. In fact, some companies have reported up to 348% growth in Pay Per Call ads in the past year. Whether you're an SMB or an affiliate in its employ, you can explode your conversions with these Pay Per Call marketing tips in 2013 and beyond.   

Mike Williams

Image source: Creative Commons License The U.S. Army via Compfight

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