If you're operating your own small business and not using social media, you're ignoring a significant tool to help market your business to consumers. From interacting with consumers to spreading brand awareness, social media has a variety of benefits. Now there's another tool in the arsenal to help you grow your brand and generate more phone calls, Twitter's Mobile Ad feature. Why should your small business use this tool?
The World's going Mobile
The greatest benefit of the new Mobile Ad feature is that it enables your company to manage ad campaigns from a mobile devices. You can track engagement, impressions, the amount of money you're spending, and engagement success rates, just to name a few of the options. A desktop or laptop is still required to build campaigns, but this new feature frees you from the confines of your desk in the long run. Now you can be out on the floor or on the road with clients, and still access your campaign, manage your ads, and respond to notifications.
It's estimated that by 2019, 70% of digital ad spend will be on mobile marketing campaigns. In the Twitterverse, 89% of the company's total revenue comes from mobile advertising. Consumers are clamoring for mobile, and using the Mobile Ad feature allows you to respond in real time no matter where you are.
Easy Integration into Other Campaigns
Success in marketing is all about diversification. You can't successful spread the word about your brand by relying on one vertical. Pay Per Call is an increasingly significant marketing vertical, with 76 billion calls generated from mobile marketing in 2014. By 2019, that number is expected to explode to 162 billion.
Twitter's Mobile Ad feature allows you to generate and manage the ads, including those with your business phone number that you want to appear on mobile devices. This not only makes it easier for consumers to reach your company with the touch of a button on their mobile screen, but provides variety in your mobile marketing efforts.
Access to Millions of Potential Consumers
Facebook may have helped popularize social media across the United States and around the globe, but Twitter is a big player too. There are 302 million monthly active users as of May 2015, and 100 million daily active users. With an effective tool to manage your mobile ads in the palm of your hand, it is that much easier to reach out to the millions of Twitter users out there, and get the phones ringing at your business.