One man's junk is another man's treasure. An entire industry has exploded in recent decades as Americans attempt to clean out their homes of junk and deal with it in a responsible manner. If you operate a small junk-removal company, you might be surprised what Pay Per Call marketing can do for your business.
Spread the Word, Effectively
Marketing budgets vary from one business to another, and if you are a small business, you might not have deep pockets for marketing and advertising. Using Pay Per Call in your small business marketing campaign helps you spread the word about your brand without wasting money. You can bid on specific marketing verticals, control the timing of your ads, and associate your Pay Per Call with particular keywords that have high value in your niche. In the process, you employ your marketing dollars more effectively to spread the word.
Target Specific Locations and Consumers
Whether you conduct business in specific geographic regions, want to target residents in a specific town, or know the search behavior of your consumers, Pay Per Call marketing allows you to target the right consumer niche within your industry.
As mentioned above, associating with particular keywords can help you target consumers based upon specific behavior and keyword searches. Additionally, geo-targeting allows you to specify the regions where your ads appear.
Generate High-Value Leads
Consumers that pick up the phone to call a business are in the mood to purchase. With the help of Pay Per Call marketing, you generate phone calls for your business from consumers interested in your junk removal services, such as quotes or information about service areas. Digital marketing in recent years trended toward online submission forms.
However, online submission forms fail to generate high-value leads for your business. Consumers often provide limited or false information just to access information on your site. Pay Per Call marketing generates phone calls, allowing your business to connect directly to your target audience.
Enjoy the Benefits
Pay Per Call marketing has its roots in televised ads, but modern Pay Per Call has evolved to include direct mailers, email campaigns, mobile ads, and search advertising. As a small business with limited funds, you can maximize the ROI of your marketing spend by targeting specific consumers, spreading the word about your brand, and generating meaningful communication between your business and consumers ready to spend. Contact a reputable distribution partner today to learn more about Pay Per Call marketing for your small business.