With production at a stand still and viewership in decline, the era of broadcast TV is shifting. This report goes over changes happening in broadcast TV advertising and the effect it will have on marketing tactics in the upcoming years.
What You’ll Learn:
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Viewership statistics for the 2019-2020 network TV seasons
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How program cancellations are changing the broadcast TV landscape
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What these changes mean for advertisers
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Next steps and industry changes for marketers
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An outlook onto the future of advertising
