I’ve been an Account Executive in both the traditional affiliate marketing and the pay per call space. Granted, my time in email submits dwarfs that of my pay per call experience, but I don’t need any additional time to know that the difference is night and day.
Demystifying Pay Per Call
The concept of pay per call confused me at first; what do you mean there’s no link? What do you mean there’s no pixel tracking? What do you mean people want to talk on the phone? At first, the coverage seems much lower as potential customers are much more likely to open an email, or visit their favourite website than take the time to use their phone to call somebody they don’t know. Clicking takes virtually no energy, talking does.
Yet for those customers that do take the time to call, and thousands do each day, they’re much more at ease talking to a real person instead of trying to fill out an online form with one of those impossible “type these hieroglyphics, and you better not add an additional space or we won’t believe you’re a human being”. It can be a maddening process, beyond the unsettling bartering process of giving up your email address, zip code or credit card.
More Trust = Better Quality
Trust is established much more easily in pay per call. After a few minutes, the customer and Advertiser have a very clear indication as to whether the service is appropriate for them or not. Any concerns, questions or confusions can be cleared nearly instantly without the threat of spam, unnecessary notifications or a complicated process to cancel a credit card order. These type of headaches are not missed.
Pay-per-call’s quality is superior across the board, and that’s a fact. The inherent nature of the process makes it so; the customer is already invested in the product or service, otherwise they wouldn’t take the time to call the number displayed. If there’s zero interest, why call? Why spend time and effort? You won’t, and don’t.
Too Good To Be True? Nope.
It’s not uncommon to see a 50-70% conversion rate on offers, and unlike in traditional affiliate marketing, we don’t have to be inherently suspicious. A lot of fraud and misled customers are filtered out before the connect duration is reached. This works for all parties involved, RingPartner especially. We’re interested in building long term relationships built on quality and pay per call allows us the freedom to do so.